Introduction Divestiture is a strategic business decision where a company sells, spins off, or otherwise disposes of an underperforming or non-core asset. While divestitures might appear as a sign of weakness to outsiders, they often indicate a company’s intent to sh

In today’s highly competitive business landscape, making informed decisions is critical for sustainable growth and success. One of the most effective ways to gather the insights necessary for such decisions is through market research. Whether you're launching a new product, ente

In today’s digital-first landscape, where consumers express opinions across platforms with the click of a button, understanding customer sentiment has become a crucial pillar of strategic brand development. Sentiment analysis, also known as opinion mining, is the process of using na